Mission Driven
Singapore · Est. 2018

Strategy, Leadership,
and Impact.

Mission Driven Pte Ltd is a Singapore-based boutique advisory firm providing management consulting, go-to-market strategy, public policy advisory, leadership coaching, and executive education.

Selected Partners & Collaborators

  • National University of Singapore
  • Nanyang Technological University
  • Singapore Management University
  • Mitsubishi Heavy Industries, Ltd.
  • 0G Foundation
  • ZeroStack
Practice Areas

Advisory built for consequential decisions.

Four interconnected practice areas, delivered as senior, partner-led engagements. Every mandate is bespoke.

Management Consulting

Board-level strategy, organisational design, and transformation programmes for institutions navigating complex, multi-stakeholder environments.

Go-to-Market Advisory

Market entry, commercial architecture, and growth strategy for category leaders expanding across Southeast Asia and adjacent geographies.

Public Policy Advisory

Regulatory strategy, public-sector engagement, and policy design for organisations operating at the intersection of business and government.

Leadership Coaching

Executive coaching and succession advisory for CEOs, founders, and senior public-sector leaders facing inflection-point decisions.

Executive Education

Bespoke learning programmes for senior leadership cohorts, bridging strategy, governance, and emerging technology for institutions navigating change.

About the Founder

Bridging strategy, technology, public policy, and leadership across sectors.

Dr Jonathan Chang is a Senior Fellow at the Blavatnik School of Government, University of Oxford, where his research examines how artificial intelligence is reshaping the relationship between governments, institutions, and citizens. His work focuses on AI governance, public policy, and the future of public institutions, drawing on extensive leadership experience across the public, private, and social sectors.

He is the author of Personal Branding: Crafting Your Path to Success, published by World Scientific, and a recognised advocate for leadership development, lifelong learning, and professional growth. Dr Chang is a recipient of the SkillsFuture Fellowship, Singapore's highest accolade for lifelong learning and skills mastery, presented by the President of Singapore and the Minister for Education. He is also an award-winning case writer, recognised by the European Foundation for Management Development (EFMD).

Dr Chang has held senior leadership positions across government, technology, finance, and philanthropy. He was the founding CEO of HeritageSG under Singapore's National Heritage Board, overseeing flagship cultural institutions and national initiatives attracting millions of visitors annually. His experience also includes serving as CEO of Fintopia Indonesia, a major Southeast Asian fintech platform, and leadership roles at Google, Shopify, and the Lien Centre for Social Innovation. More recently, he has served as CEO of Khetan Foundation, a Singapore-based philanthropic organisation supporting education and poverty alleviation, and as Director of the 0G Foundation, advancing decentralised AI infrastructure and its potential as a public good.

Dr Chang holds degrees from the University of California, Berkeley, Stanford Graduate School of Business, and Harvard Kennedy School, and a doctorate from the University of Pennsylvania.

Portrait of Dr Jonathan Chang, founder of Mission Driven Pte Ltd
Dr Jonathan ChangFounder · Mission Driven Pte Ltd
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